Amazon uses generative AI to improve product reviews

August 14 2023
Amazon plans to use generative AI to summarize customer reviews on product pages. The AI will generate a paragraph highlighting product features and customer sentiment, while also identifying key product attributes. Initially, the feature will be tested on mobile devices for a selection of products in the US. Amazon emphasized it will only summarize verified purchase reviews and continue to invest resources in combatting fake reviews, with machine learning models and expert investigators to detect and prevent fraud. However, the effectiveness of this feature may be affected by fake reviews and Amazon’s ongoing struggle to tackle them.
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