Google Shopping Unveils Exciting New AI-Powered Modeling Feature

June 21 2023
Google Shopping is launching new features that offer a virtual try-on experience and allow users to find clothes that suit their preferences. Using AI, users in the US can now see how clothing items, such as women’s tops from select brands, will appear on a variety of body types, skin tones, and ethnicities. The AI model can realistically illustrate how garments will wrinkle, drape, and stretch on human models. Additionally, new filters in Google Shopping help users find items that match specific requirements like color, style, and pattern. These features aim to improve shopping experiences and reduce disappointment in online clothing purchases.
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What does it mean?

  • Virtual try-on: A technology that allows users to virtually "wear" clothing or accessories using computer-generated imaging or augmented reality, giving them an idea of how the items would look on them before making a purchase.
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