Amazon launches new AI image creation model
November 29 2023
Amazon has entered the AI image generation market with its new Titan text-to-image AI model, unveiled at the AWS re:Invent conference. The Titan Image Generator is designed for developers to use within their own applications, requiring access to Amazon Bedrock, and targets the enterprise market. A key feature of the service is the inclusion of invisible watermarks on all images to ensure AI-generated content can be identified, in line with commitments made to the White House. These watermarks can be detected via a specific Amazon API. Alongside Titan Image Generator, AWS also released Titan Text Lite for simpler text generation tasks and Text Express for larger-scale applications like chatbots. Furthermore, Amazon provides copyright indemnity to customers using its Titan foundation models, offering legal protection even if apps utilize other AI models from its repository.
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What does it mean?
- AI image generation market: A sector of the industry focused on the creation of images by using artificial intelligence, where the images are generated based on text or other inputs.
- Titan text-to-image AI model: A specific artificial intelligence model developed by Amazon that can create images from text descriptions.
- AWS re:Invent conference: An annual event hosted by Amazon Web Services where new products, services, and updates are announced.
- Amazon Bedrock: A foundational service or infrastructure component provided by Amazon, upon which developers can build applications.
- Enterprise market: Refers to products, services, or solutions that are aimed at businesses or large organizations, rather than individual consumers.
- Invisible watermarks: Digital markers embedded in images that are not visible to the naked eye but can be detected using specific tools or software to identify the image's origin or authenticity.
- Amazon API: An Application Programming Interface offered by Amazon that allows developers to integrate and access certain functionalities or data provided by Amazon services.
- Titan Text Lite: A version of Amazon's Titan text generation service designed for less complex or demanding text generation tasks.
- Text Express: An Amazon service intended to cater to large-scale text generation needs, such as those required by chatbots or similar applications.
- Foundation models: In the context of artificial intelligence, these are pre-trained models that have been developed as a base for further customization or application in different tasks.
- Copyright indemnity: A form of legal protection offered by a service provider to its users or customers, safeguarding them against lawsuits or claims related to copyright infringement.