"Europe Takes a Stand: New Efforts to Combat Fake News with AI-Generated Content Labels on Platforms!🌐💡"
June 6 2023
The European Union urges signatories of its Code of Practice on Online Disinformation to use technology to recognize and label AI-generated content, such as deepfakes. EU Commissioner Vera Jourova emphasized the importance of transparency with AI-generated content to protect against disinformation and its potential negative consequences for society. The current version of the Code does not specifically commit to identifying and labeling deepfakes, but the EU aims to include generative AI services in the Code, requiring safeguards against misuse by malicious actors, and to clearly label AI-generated content for users.
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What does it mean?
- Deepfakes: digitally manipulated videos or images that use artificial intelligence to create a highly realistic but false representation of a person doing or saying something.
- Code of Practice on Online Disinformation: a voluntary set of guidelines agreed upon by various stakeholders, including social media platforms, advertisers, and the European Union, with the aim of fighting fake news and disinformation online.